The "Campaigns" tab is only available if your survey is using Decipher for email sends.
1: Summary Statistics
The first area of the "Campaigns" tab is the Summary Statistics report. This area lists the statistics for the email campaign including the total number of emails sent, opt-outs, bounce backs, open rate, response rate, etc.
1.1: Definition of Statistics
Below is an explanation of how each statistic is calculated in the Summary Statistics report. These definitions can also be viewed by mousing over each item in the report.
|List Total||Total amount of email addresses in all lists|
|Sent||Number of emails sent out|
|Bad/Malformed||Incorrectly formatted email addresses|
|Duplicate Addresses||Decipher automatically dedupes lists so the recipient will only receive one email|
|Opt-Outs||Decipher will not send emails to people who have opted out|
|(+41)||Number of opt-out requests after the survey launched|
|Throttled Addresses||Recently contacted addresses not included in this send (typically in the last 14 days, however, defaults can be modified if requested)|
|Bounce-Backs||Email returned from server (address no longer exists)|
|Additional Suppression||Emails not sent for other reasons (e.g., contact has already completed the survey)|
|Potential Contacts||Number of potential recipients (total sent minus all suppressed emails)|
|Opened||Measured number of opened invitations|
|Open Rate||Opened / Potential|
|Click-Through Rate||Click-Through / Sent|
|Response Rate||(Terminates + Overquota + Qualified) / Potential|
|Spam Rate||Spam complaint rate. Click here to see how it's calculated.|
|Unsent||Emails remaining to be sent|
1.2: Initial Sends
The next area of the "Campaigns" tab is the Initial Sends report. This area lists the soft sends from your original email list with the date and time in the first column and the total number sent in the second column. If you click on each date and time, a drop-down list will show statistics for that particular send. Click again to hide the statistics.